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Diageo

  • Diageo in Africa is primarily a beer and spirits company whose brands are sold in more than 40 countries in Africa.
  • Diageo has a long established presence in Africa with the first recorded exports of Guinness to Sierra Leone in 1827.
  • Guinness is a truly pan-regional premium beer brand brewed in over 20 countries throughout the continent and is exported to many others.
  • Diageo's businesses also produce and sell a range of local beer brands including Tusker, Senator Keg, Premium Serengeti Lager, Meta, Harp and Bell.
  • Diageo is also the leading premium spirits company in Africa, and its great brands include Johnnie Walker Scotch whisky, Smirnoff vodka, Baileys and Gilbeys gin.
  • Diageo Africa employs over 6,000 people accounting for one in four of Diageo's workforce worldwide.
  • In some key markets it has built its own in-market businesses with distribution access to trade channels, some of which have listings on local stock exchanges.
  • In other markets, it will look to partner with a local business, through licensing brands or through third party distribution.
  • All of these companies have active community investment programmes, covering initiatives in water, farming and rural value chains, health, education and other areas of value to the communities in which they operate across Africa.
Diageo

John O’Keeffe
President, Diageo Africa

We are wholeheartedly committed to the social and economic development of Africa. Africans will come closer to realising the full potential of their own communities and of the continent through the attainment of the MDGs, through the presence of a vibrant commercial sector and through broader access to safe water.